Tuesday, November 4, 2014

EVERYONE Who Can Afford a Tesla Should Be Driving One

Are you the sort of person who buys European luxury cars?

The latest iteration of Tesla’s Model S luxury sedan has All Wheel Drive and can go zero-to-sixty in 3.2 seconds. This puts the Model S at the top of the heap among luxury sedans, beyond BMW, Audi, and Mercedes Benz. And the Tesla does this at 1/5 the energy cost, with no CO2 emissions when charged from renewable sources.

Tesla's latest performance breakthroughs have come not a moment too soon. It is vitally important that car buyers begin taking electric cars seriously, beginning with luxury car buyers. EVERYONE who can afford a Tesla should be driving one. Why? Because the environmental clock is ticking. The most recent United Nations report on global warming is a stark reminder that things are going to get a lot worse if we don't start taking aggressive steps toward C02 reduction. Think you're not part of the problem? Gasoline powered automobiles are the leading source of CO2 in the atmosphere—the primary cause of global warming.

This is not politically-motivated theory; it is scientific fact and is supported by leading climate scientists around the world. There are no unanswered questions. Over the next five years, high-performance EV technology will become less expensive, allowing greater numbers of people to make the switch to an electric car. In the meantime, those who can afford to make the switch now should not hesitate to do so. It will help spur growth in this vital technology. These cars are so much fun to drive and so easy to maintain, you'll wonder why you waited.

But will a few hundred-thousand Tesla's really make a dent in global CO2 when 90 million new gasoline cars are manufactured every year? Yes they will, but not only by creating less CO2. A Tesla Model S is more than simply an electric car; it's a rolling announcement about the arrival of electric transportation. It is vitally important that drivers of gasoline cars get this message. Tesla has shown that an electric car can actually be a better car. Growing public demand for reasonably priced electric cars with realistic driving range will spur car manufacturers to build them.

To get the maximum benefit from electric cars, it is also important that we convert the world's electric power plants to renewable sources of energy, such as solar. While it’s worth noting that electric cars charged from coal-fired power plants are still 60% cleaner than gasoline cars, a solar powered electric grid will have many other benefits as well. If you add solar panels to your home, you can reduce your electric car's CO2 footprint to zero, while also lowering demand for electricity from the power plant. This technology exists right now and will actually save you money on energy.

It's time to leave your luxury gas guzzler behind and adopt the new normal.